Hen House
A luxurious living experience in the heart of hollywood.

Client:

Hen House

Industry:

Hospitality

Services:

Naming
Visual Identity

Overview

Our objective was to craft a distinctive brand identity that complements a dining experience that blends classic comfort food with gourmet touches. We aimed to create a stylish and welcoming atmosphere tailored for indulgent brunch lovers.

Visual Strategy

The visual strategy centers around incorporating playful chicken-themed embellishments that reflect the restaurant's signature dish while adding charm and character to the overall identity. A bold, unexpected color palette was chosen to create a striking visual contrast, setting Hen House apart from traditional brunch spots and evoking a sense of fun and sophistication.

Brand Collaterol

We created a cohesive set of brand collateral for Hen House that spans across various customer touchpoints, from building signage and menu design to business cards and custom wax paper, all unified by a clean, modern aesthetic. Each piece is designed to be bold and visually striking, ensuring the restaurant’s identity is cohesive and attractive, enhancing the dining experience from first impression to final bite.

Messaging

To maintain a consistent brand narrative, we developed a messaging framework that brought our four brand pillars to life through artful headlines and compelling copy. By tapping into the ambitious spirit of our audience, we aimed to fulfill their desire to belong to an exclusive community and embrace the quintessential Hollywood lifestyle.

Website

Drawing from the strength of the brand's modular visual identity system, we balanced emotive storytelling with practical utility through an informative website. This digital experience serves as a captivating introduction to the property, designed to capture public interest and generate valuable leasing leads.

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