Las Palmas
A luxurious living experience in the heart of hollywood.

Client:

Las Palmas

Industry:

Real Estate

Services:

Brand Strategy
Naming
Visual Identity
Digitial Design

Overview

We we're approached with the task of creating a striking new brand identity for Las Palmas a new luxury apartment located in the heart of Hollywood. Keying in on their young ambitious audience, we set out to seamlessly connect their various touchpoints through a cohesive brand vision and narrative.

Brand Strategy

With the audience's aspirations at the forefront, we crafted a brand strategy centered around the organizing idea 'Where Dreams Reside.' This served as the foundation for a robust visual and verbal identity designed to resonate on a emotive level with young, ambitious Hollywood dream chasers.

Visual Identity

To create a modern and artistic experience, we introduced a flexible, modular layout system inspired by the classic artist Mondrian. This approach ensured both consistency and a dynamic, unique brand expression.

Messaging

To maintain a consistent brand narrative, we developed a messaging framework that brought our four brand pillars to life through artful headlines and compelling copy. By tapping into the ambitious spirit of our audience, we aimed to fulfill their desire to belong to an exclusive community and embrace the quintessential Hollywood lifestyle.

Website

Drawing from the strength of the brand's modular visual identity system, we balanced emotive storytelling with practical utility through an informative website. This digital experience serves as a captivating introduction to the property, designed to capture public interest and generate valuable leasing leads.

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