Project Scope:
- Logo
- Typography & Color
- Photo Direction
- Messaging
- Website
Brand Strategy & Visual Identity
With the audience's aspirations at the forefront, we meticulously crafted a brand strategy centered around the concept 'Where Dreams Reside.' This served as the foundation for a robust visual and verbal identity designed to resonate with our audience on a visceral and emotive level. Striving for a modern and artful experience, we introduced a flexible layout system, ensuring consistent communication through dynamic and visually compelling layouts.
Messaging
We crafted a messaging framework that brings our four brand pillars to life through artful headlines and compelling copy. By tapping into the ambitious spirit of our audience, we aim to fulfill their desire to be part of an exclusive community, offering an artful experience and an opportunity to embrace the quintessential Hollywood lifestyle.
Website
Drawing from the strength of our brand's visual identity system, we meticulously crafted an emotive and informative website. This digital experience serves as a captivating introduction to our property, designed not only to capture public interest but also to generate valuable leasing leads.
