Restaurants + Hospitality

Taste Maker
Branding Package

Our Taste Maker engagement is for founders who need a bold and welcoming brand identity to help launch their new hospitality business.

Schedule consultation

Here's how it works

Workshop your strategy

To define your brand vision, we begin by conducting interviews and workshops to align your key stakeholders. We analyze your core competitors and target audience to strategically position your brand in the market, ensuring it resonates effectively through an authentic brand promise and personality.

Stakeholder interviews
Vision + Mission + Values
Competitor analysis
Audience Targeting
Brand positioning
Brand Naming + Narrative

Design your systems

We bring your business to life with a bold and authentic expression of your brand strategy, captured through a cohesive set of visual and verbal elements—including logos, colors, typography, visual style, and voice. Our detailed brand guidelines ensure the consistent and effective use of these brand assets.

logotype + Trademark
Color + Typography palette
graphics + photo direction
Layout + design system
Voice + Brand Messaging
Guideline + Toolkit

Launch your brand

To introduce your brand to the world and connect with your customers, we apply your visual and verbal elements across a wide range of materials. We ensure consistent application across all touchpoints—from websites and advertising to environments and product packaging—ensuring no detail is overlooked.

Web Design + Development
Social Templates
Environment consulting
Menu design
Business cards
Packaging design

Increase market share

Through a distinctive brand personality, bold logo design, consistent messaging, and engaging visuals, you can attract more attention and expand your reach in competitive markets. This heightened visibility allows you to capture a larger audience, ensuring your restaurant thrives amidst competition.

According to a study by Lucidpress, consistent branding can increase revenue by up to 23%, allowing restaurants to capture a larger share of the market compared to competitors with weaker branding.

Justify premium pricing

Through a cohesive brand narrative, high-quality design, and a compelling online presence, you convey quality and enhance your revenue potential. When customers recognize the value in these elements, they’re willing to pay more, ultimately boosting your profitability.

According to a 2019 report by Nielsen, restaurants with strong branding can charge up to 20% more for their menu items compared to unbranded competitors, indicating that a strong brand can positively impact pricing strategy.

Boost customer loyalty

Authentic branding that includes personalized customer experiences, loyalty programs, and engaging storytelling creates emotional connections with your guests. When customers feel a bond with your brand through these features, they’re more likely to return and recommend you to others.

A study by Yelp found that 75% of consumers are likely to return to a restaurant with a strong brand identity, demonstrating that effective branding can significantly enhance customer retention.

Branding packages

Core brand system / 8 wks

Vision Quest Engagement

This engagement is designed to strategically positioning your brand, and create the core visual components needed to establish your business. Along with application examples we apply your new brand aesthetic to a menu template and business card.

Brand Strategy
logo + trademark
color + typography
graphics + Photo style
Brand Guidelines

Inquire

full brand experience / 3-6 mo

Taste Maker Engagement

This engagement has everything your hospitality or restaurant needs to successfully launch and market your business. We seamlessly connect all your physical and digital touchpoints to create a memorable and elevated customer experience that promotes brand loyalty and patronage.

Brand Strategy
Naming (optional)
logo + trademark
color + typography
graphics + Photo style
voice + Messaging
Brand guidelines

Website design + dev
social templates
Environment Consulting
menu template
Business card

Inquire

“Their process is highly detailed and extremely open. The creativity and craftsmanship they bring to every project is what sets them apart. They have been a true joy to work with."

Matt Ford, Creative Director at steelwave

FAQ's

Get started with a free consultation call

Contact info

Have a project or question? Contact us, and we’ll reach out to schedule a consultation with our team.

562.756.0653 hello@labelingtheory.com

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Taste Maker Branding Package